今後50年を生き抜く新・経営パラダイム「カスタマー・プリンシプル」で売上と利益を持続させる (Japanese Edition)

By 服部隆幸 | DMCA

金融危機以降、従来の「人・物・金」の経営パラダイムだけでは、企業は生き残れなくなってきている。これから必要になるのは、「顧客」まで含めた経営四要素であり、その理論と実践方法を説くのが本書である。顧客に対する根本的な方針である「カスタマー・プリンシプル」の概念を紹介するとともに、それにより成長を続けている企業の事例を紹介。そして、それを組織に根付かせるための具体手法も非常に細かく解説していく。経営者はもちろん、企画担当者、営業担当者、総務担当者、システム担当者などあらゆる社員にぜひ読んでほしい一冊。今後50年を生き抜く指針がここに！...

File Size: 2939 KB
Print Length: 146 pages
Publisher: PHP研究所 (November 2, 2009)
Publication Date: May 23, 2014
Sold by: Amazon Digital Services LLC
Language: Japanese
ASIN: B00KAU5U46
Text-to-Speech: ::::
X-Ray:
Word Wise: Not Enabled
Lending: Not Enabled
Enhanced Typesetting:
Format: PDF ePub djvu book

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